The Art of Building Supply Chain Brands with Adam Robinson
Welcome to the latest episode of 3rdwave Trade Talks! In this insightful conversation, Grant Sernick, Head of Sales and Marketing at 3rdwave, sits down with Adam Robinson from The Robinson Agency to delve into the intricacies of global trade marketing. They discuss effective marketing strategies, the importance of authentic branding, and the challenges companies face in the B2B supply chain arena. Learn how combining sales and marketing efforts can make a significant impact and hear case studies that showcase successful campaigns. Whether you're in the technology space or a service provider, this episode is packed with valuable insights on mastering the art of building and maintaining a strong brand in the supply chain industry. Tune in to explore how aligning your marketing efforts with your core messaging can lead to substantial growth and brand recognition.
Adam Robinson is the CEO of The Robinson Agency, a specialized B2B marketing agency focused on supply chain and logistics. With over a decade of experience in marketing strategy, content creation, and digital advertising, Adam drives brand awareness and lead generation for growth-minded companies within the logistics industry. He is passionate about data-driven storytelling and committed to making supply chains more efficient, collaborative, and productive through innovative marketing solutions. Adam’s expertise lies at the intersection of sales, marketing, and product, enabling him to build strong communities and deliver hyper-efficient strategies that maximize human capital and drive measurable results for his clients.
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